Campaign, analytics, and order data, reconciled to one number you can budget from.
Meta says the campaign worked. GA says traffic barely moved. Finance says revenue is flat. All three numbers came out of real systems, and until they’re reconciled, every budget decision is a guess.
One of three lanes of the same practice. See all three.
What I do
- Reconcile platform exports against your analytics and your order data, so one number survives.
- Clean and join campaign data that lives in five downloads and nobody’s database.
- Build dashboards that report cost per outcome, not cost per click.
- Written findings: which campaigns earned their spend, which didn’t, and what the data can’t tell you yet.
What I don’t do
I don’t set up or run your ad accounts, buy media, or manage campaigns. Your team or agency does that. I make sure the numbers they report to you are numbers you can trust.
The same method, without a worked example yet
Twenty-five years making operational data trustworthy, most of it where a wrong number meant a wrong payment. The reconciliation discipline is identical here; a worked example on a synthetic brand is in progress, and until it ships I’d rather show you the method on your own data.
Data Health Snapshot: $950, seven business days.
Send your campaign exports and analytics export; get back your three most expensive data problems, in dollars, with a fix plan.
Private, expiring upload, never email. Mutual NDA before anything moves. Files destroyed within 30 days of delivery, with a certificate. Methods published, tools open source.