Shawn Phillips

I started in bioinformatics in 1999 and moved into incentive fulfillment operations in 2001. I’ve spent nineteen years with the same data infrastructure: designing it, expanding it, adapting it as the company grew and the technology changed. Small team, real constraints, no one to hand things off to. When a data error hit, it was a client escalation, not a ticket.

That means I’ve seen what survives and what doesn’t, across tool changes, team changes, growth, and every edge case production can throw at a system. The work I do is shaped by what happens in the years after the delivery.

The title on the card was two jobs: Director of Operations and Chief Solutions Architect. Operations taught me process hygiene: the handoffs, EDI habits, and weekly routines that create the data. Architecture taught me data hygiene, what it takes for records to stay right inside the systems that depend on them.

Lailara LLC is the consulting practice I built around that experience: data audits, decision tools, and quality engineering for specialty food and CPG brands scaling into national retail, marketing teams that run paid campaigns, and manufacturers that run rebate or incentive programs.