Retainer
Competitive Shelf Intelligence
Competitive pricing intelligence · shelf placement tracking · assortment monitoring
You found out about the competitor’s price cut from your velocity report — three weeks late. The shelf had already moved. You were reacting to a decision someone else made a month ago.
Pricing, placement, and assortment shift constantly across your retailers, and all of it is visible — to anyone with the time to look systematically. Lean teams don’t have that time, so the category moves and the brand reacts a quarter behind: a price gap that quietly widened, a facing lost at reset, a competitor SKU that took the adjacency you wanted.
This is the engagement built for that problem, and it’s different from everything else on this page in one way: it isn’t a project. It’s a monthly deliverable.
What arrives every month
A pricing tracker — your price against your competitive set, by retailer, with month-over-month movement flagged. A placement and assortment report — facings gained and lost, new competitor SKUs in your set, delistings. And a one-page brief: the three shelf moves that should change a decision this month, written for the meeting where pricing and promo decisions actually get made. Quarterly, the monthly data rolls up into a category trend review.
The first month establishes the baseline. Every month after is movement against it. Cancel anytime — the data and the dashboards are yours.
Where the data comes from
Every brand’s data access is different — some have syndicated data, some have retailer portal access, some have brokers with cameras. The first scoping call maps what you have; the monthly brief is built from the strongest available combination of syndicated feeds, retailer site monitoring, portal data, and structured field photos. The method adapts to the sources; the deliverable doesn’t change.
See it worked through
Competitive shelf intelligence
Pricing, placement, and assortment tracking across retailers, built on the Cinderhaven competitive set.
competitive.lailarallc.com →Investment
Retainer pricing is custom — scoped to your retailer count, your competitive set, and the decisions the brief needs to feed. Deliverables-based, no hourly billing, cancel anytime. The scoping call ends with a written monthly fee, not a range.
Start with a conversation.
Thirty minutes. Bring your retailer list and your competitive set. The baseline month starts the week after you say go.