Retainer
Competitive Shelf Intelligence
Competitive pricing intelligence · shelf placement tracking · assortment monitoring
You found out about the competitor’s price cut from your velocity report — three weeks late. The shelf had already moved. You were reacting to a decision someone else made a month ago.
Pricing, placement, and assortment shift constantly across your retailers, and all of it is visible — to anyone with the time to look systematically. Lean teams don’t have that time, so the category moves and the brand reacts a quarter behind: a price gap that quietly widened, a facing lost at reset, a competitor SKU that took the adjacency you wanted.
This is the engagement built for that problem, and it’s different from everything else on this page in one way: it isn’t a project. It’s a monthly deliverable.
What arrives every month
A pricing tracker — your price against your competitive set, by retailer, with month-over-month movement flagged. A placement and assortment report — facings gained and lost, new competitor SKUs in your set, delistings. And a one-page brief: the three shelf moves that should change a decision this month, written for the meeting where pricing and promo decisions actually get made. Quarterly, the monthly data rolls up into a category trend review.
The first month establishes the baseline. Every month after is movement against it. Cancel anytime — the data and the dashboards are yours.
Where the data comes from
Every brand’s data access is different — some have syndicated data, some have retailer portal access, some have brokers with cameras. The first written intake maps what you have; the monthly brief is built from the strongest available combination of syndicated feeds, retailer site monitoring, portal data, and structured field photos. The method adapts to the sources; the deliverable doesn’t change.
See it worked through
Competitive shelf intelligence
Pricing, placement, and assortment tracking across retailers, built on the Cinderhaven competitive set.
competitive.lailarallc.com →Investment
Retainer pricing is custom — scoped to your retailer count, your competitive set, and the decisions the brief needs to feed. Deliverables-based, no hourly billing, cancel anytime. The written intake ends with a written monthly fee, not a range.
Next step — Authorized, on the shelf, and not moving
Get the number for your own data. Seven business days.
The worked example above is synthetic so the method can be shown in full. The offers below run it on your data — the Snapshot credits in full toward the audit.
Private, expiring upload — never email. Mutual NDA before anything moves. Files destroyed within 30 days of delivery, with a certificate. Methods published, tools open source.
Start in writing.
A few minutes by form — no call. Bring your retailer list and your competitive set. The baseline month starts the week after you say go.