S&OP Is a Financial Lever, Not a Supply Chain Meeting
A specialty food brand grew revenue 22% while cash declined. S&OP is the reconciliation of demand, production, and cash that most brands skip.
Capital Allocation in CPG: Where the Next Dollar Earns the Most
The same $1M of revenue yields ~$54,000 more contribution through retail than through distribution. Most brands allocate by revenue rank, not contribution rank.
Gross-to-Net: The Margin Analysis CPG Brands Skip
The gross-to-net bridge is built from scan allowances, MCBs, slotting fees, and distributor deductions, none of which appear on a standard P&L.