Private Label vs. Branded: The Margin Math for Food Brands
A branded product's 45% gross margin loses 15 points to trade spend and deductions. Private label's 30% stays close to what it keeps.
Trade Promotion Management: Where the Process Breaks Down
Trade promotion management data lives in three systems with three owners. 40% of small-brand trade spend goes unmeasured because nobody reconciles them.
Trade Spend Leakage: Your Top Retailer Is Probably Your Worst Account
Trade spend leakage explains why a brand's biggest account, reranked by net-revenue yield, often falls to the bottom of the list.
trade spend leakagetrade deductiontrade spendnet revenueCPG analyticsretailer profitabilitypromotional analysis
Capital Allocation in CPG: Where the Next Dollar Earns the Most
The same $1M of revenue yields ~$54,000 more contribution through retail than through distribution. Most brands allocate by revenue rank, not contribution rank.
CPG Analytics Is Fifteen Questions. Most CEOs Answer Them from Memory.
A specialty food brand's operating decisions are finite and answerable with rules, not dashboards. CPG analytics as a question engine, not a BI project.
Remittance Parsing Is the $300K Bottleneck in Deduction Recovery
Retailer remittance stubs arrive as PDFs in inconsistent formats. Manual remittance parsing is the bottleneck between deduction discovery and recovery.
A Five-Layer Cost Waterfall Reveals Which Channels Actually Make Money
Applying a five-layer cost waterfall to 10 channels shows gross revenue rank and contribution rank diverge by 3-4 positions for most specialty food brands.
Channel Profitability Analysis: Your Biggest Channel Is Rarely Your Best Investment
Channel profitability analysis ranks channels by contribution after trade, compliance, and deductions. The highest-revenue channel is often the lowest return.
SKU Rationalization: Your Worst SKUs Are Not the Ones With the Lowest Revenue
SKU rationalization by revenue rank misses the SKUs bleeding margin through trade cost, chargebacks, and velocity decay. 35% drive zero profit.
Food Broker Fees: Commission, Retainer, or Both
Commission rates run 5-12% but the fee structure (commission, retainer, or hybrid) determines what the broker prioritizes. Real ranges and total cost analysis.
Retail Launch Economics: Most National Launches Lose Money in Year One
Retail launch economics: most specialty food launches into national retail lose money in year one after slotting, trade spend, compliance, and working capital.
Specialty Food Brand Operational Costs: The Ten Decisions Behind $1.4M-$2.4M a Year
Ten decisions nobody owns drive specialty food brand operational costs of $1.4M-$2.4M a year. Each is answerable with data the brand already has.
Gross-to-Net: The Margin Analysis CPG Brands Skip
The gross-to-net bridge is built from scan allowances, MCBs, slotting fees, and distributor deductions, none of which appear on a standard P&L.
Food Broker Management Starts Where the Quarterly Deck Ends
Food broker management needs its own data layer. Brokers earn on shipments, not scans. What Retail Link, SPINS, and UNFI Connect show that the deck omits.
Trade Spend Optimization: Where Small Food Brands Lose Control
Specialty food brands spend 15-20% of revenue on trade promotions and can't say which worked. Trade spend optimization starts by connecting three data streams.