margin analysis

Posts on margin analysis.

Vendor Central vs. Seller Central: The Difference Is Who Owns the Sale

Vendor Central makes Amazon the buyer; Seller Central makes it the landlord. On $2M of volume, 3P keeps $105K more, and why that isn't the deciding number.

vendor central vs seller centralamazon vendor centralseller central1p vs 3pmargin analysis chargebacksamazon fees

Trade Spend Is Not Marketing Spend. The P&L Proves It.

Book trade spend as marketing and your gross margin reads 52% when it's 44%. Why ASC 606 makes it contra-revenue, and what the misfiling hides.

trade spendmarketing spendcontra revenueasc 606margin analysis CPG finance gross-to-net margin

Private Label vs. Branded: The Margin Math for Food Brands

A branded product's 45% gross margin loses 15 points to trade spend and deductions. Private label's 30% stays close to what it keeps.

private labelbranded productsmargin analysis trade spendCPG strategy