Trade Spend Is Not Marketing Spend. The P&L Proves It.
Book trade spend as marketing and your gross margin reads 52% when it's 40%. Why ASC 606 makes it contra-revenue, and what the misfiling hides.
Book trade spend as marketing and your gross margin reads 52% when it's 40%. Why ASC 606 makes it contra-revenue, and what the misfiling hides.
The gross-to-net bridge is built from scan allowances, MCBs, slotting fees, and distributor deductions, none of which appear on a standard P&L.