← Back to blog

net revenue

Posts on net revenue.

Trade Spend Leakage: Your Top Retailer Is Probably Your Worst Account

Trade spend leakage explains why a brand's biggest account, reranked by net-revenue yield, often falls to the bottom of the list.

trade spend leakagetrade deduction trade spend net revenue CPG analyticsretailer profitabilitypromotional analysis

Gross-to-Net: The Margin Analysis CPG Brands Skip

The gross-to-net bridge is built from scan allowances, MCBs, slotting fees, and distributor deductions, none of which appear on a standard P&L.

gross-to-net margintrade spend CPG finance net revenue CPG operations