Trade Promotion Management: Where the Process Breaks Down
Trade promotion management data lives in three systems with three owners. 40% of small-brand trade spend goes unmeasured because nobody reconciles them.
Trade promotion management data lives in three systems with three owners. 40% of small-brand trade spend goes unmeasured because nobody reconciles them.
Specialty food brands spend 15-20% of revenue on trade promotions and can't say which worked. Trade spend optimization starts by connecting three data streams.