capital allocation

Posts on capital allocation.

Which Channel Actually Pays After Every Deduction

Rank a $25M brand's channels by revenue and Walmart wins. Rank them by contribution after every deduction and the order scrambles. An interactive walk from gross revenue to the capital-allocation decision.

channel profitability contribution margin capital allocationretail vs distributiondeductions CPG finance

Capital Allocation in CPG: Where the Next Dollar Earns the Most

The same $1M of revenue yields ~$54,000 more contribution through retail than through distribution. Most brands allocate by revenue rank, not contribution rank.

capital allocation channel profitability CPG finance contribution margin trade spend

Channel Profitability Analysis: Your Biggest Channel Is Rarely Your Best Investment

Channel profitability analysis ranks channels by contribution after trade, compliance, and deductions. The highest-revenue channel is often the lowest return.

channel profitability analysistrade spend capital allocation CPG operations deductions