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Posts on cpg.

Demand Planning Software Won't Fix Bad Velocity Data

Demand planning software forecasts sales, not demand, so a stockout teaches it to order less. At one CPG brand that reflex hides $240,000 a year. The fix.

cpg demand planning softwaredemand forecastingvelocity dataout of stockconstrained demandforecast accuracycpg

TPM Software Won't Fix Trade Spend You Can't Measure

TPM software measures the trade spend it can reconcile. At one CPG brand, $380,000 a year leaks into the gap it can't see. Reconcile before you buy.

trade promotion management softwaretpmtrade spend deduction recoverydouble-dippromotion roicpg