line review

Posts on line review.

Share of Shelf Is a Velocity Number, Not a Space Number

Share of shelf is your facings over the category's. Buyers divide it by share of sales. The formula, the fair-share test, and why a cut SKU costs $94,354.

share of shelfhow to calculate share of shelffair sharefacingsunits per store per week line reviewcategory management

UPSPW Means Scans, Not Shipments: The Velocity Number, Defined

Units per store per week is units scanned over stores selling over weeks. Change any of the three and one Cinderhaven SKU reads 4.0, 3.0, or 2.5.

units per store per week upspw velocitysell in vs sell throughscan data line review cpg analytics