Slotting Fees: When the Shelf Pays You Back
A 220-store placement costs $68,728 before the first jar scans. The payback math by velocity, and the week the category review lands on top of it.
UPSPW Means Scans, Not Shipments: The Velocity Number, Defined
Units per store per week is units scanned over stores selling over weeks. Change any of the three and one Cinderhaven SKU reads 4.0, 3.0, or 2.5.
Units Per Store Per Week: The Velocity Number Retailers Use to Delist Your SKU
Units per store per week is the velocity number buyers use to delist SKUs. Brands measure it from shipments; buyers measure scans, and the gap costs facings.